Privacy Policy - Belhart Marine

Bellhart Marine (“Bellhart Marine,” “Company,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard personal information when you visit www.bellhartmarine.com, interact with us through our websites, forms, advertisements, email campaigns, SMS communications, live chat, social media pages, or other online channels, or otherwise communicate with us.

Bellhart Marine is part of the broader Off The Hook Yachts ecosystem. This Privacy Policy applies to Bellhart Marine and, where applicable, its affiliated companies, parent companies, subsidiaries, divisions, brands, related entities, service providers, business partners, and future acquired businesses within the Off The Hook Yachts ecosystem, including marine sales, service, storage, brokerage, direct vessel acquisition, financing, technology, and related marine services.

By using our Site or voluntarily providing information to us, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Site or submit personal information to us.

Information We Collect

We may collect the following types of information:

Personal Information You Provide

When you fill out contact forms, request information, inquire about buying or selling a boat, schedule service, request storage information, apply for financing, sign up for newsletters, use live chat, participate in promotions, communicate with our team, or engage with us through social media or advertising channels, we may collect information such as:

Name
Mailing address
Email address
Phone number
Boat or yacht information
Location or preferred boating region
Inquiry details
Message content
Communication preferences
Financing-related inquiry information
Service, storage, or appointment request details
Any other information you choose to provide

Boat, Transaction, Service, and Storage Information

If you inquire about buying, selling, trading, financing, servicing, storing, transporting, or repairing a vessel, we may collect information related to the vessel, transaction, or requested service, including:

Year, make, model, and vessel type
Hull identification number, when provided
Vessel location
Condition, equipment, photos, or documentation
Ownership or title-related information
Purchase, sale, trade, service, storage, or financing inquiry details
Service history, repair needs, warranty information, or maintenance requests
Salesperson, service advisor, broker, or customer relationship history

Cookies, Pixels, and Tracking Technologies

We and our service providers may use cookies, pixels, tags, scripts, web beacons, server logs, and similar technologies to collect information about your interactions with the Site and our advertising. This may include information used for analytics, marketing attribution, remarketing, conversion tracking, personalization, fraud prevention, performance measurement, and improving user experience.

These technologies may be used by platforms and service providers such as analytics providers, advertising networks, CRM providers, email platforms, website hosting providers, social media platforms, and marketing partners.

Log Data and Device Information

Like many websites, we may automatically collect information such as:

IP address
Browser type
Device type
Operating system
Referring website or source
Pages viewed
Time and date of visit
Time spent on pages
Form interactions
Clickstream data
Approximate location derived from IP address
Advertising campaign or UTM source information

Demographic, Interest-Based, and Inferred Information

We or our service providers may collect or infer limited demographic, interest-based, or preference information from your interactions with our Site, advertising platforms, analytics tools, forms, CRM systems, or other lawful sources. This may include general information such as boating interests, preferred vessel types, geographic region, likely buying, service, storage, or selling intent, and marketing engagement.

Information from Third Parties

We may receive information about you from third-party platforms, advertising partners, marine listing platforms, CRM systems, financing partners, social media platforms, lead generation sources, referral partners, affiliated businesses, or publicly available sources. This information may be combined with information we collect directly from you to better respond to inquiries, improve customer service, manage leads, coordinate service, and support our business operations.

How We Use Your Information

We may use the information we collect for purposes including, but not limited to:

Responding to inquiries about buying, selling, trading, financing, servicing, storing, repairing, or transporting boats and yachts
Connecting customers with sales representatives, service advisors, storage teams, financing representatives, brokers, or affiliated marine businesses
Providing quotes, follow-up communications, appointment scheduling, and customer support
Managing leads, customer relationships, service requests, storage inquiries, and internal CRM records
Sending newsletters, updates, offers, event invitations, inventory updates, service reminders, and other marketing communications
Delivering targeted advertising, remarketing, and measuring advertising performance
Improving the Site, user experience, content, services, and business operations
Analyzing marketing effectiveness, website usage, lead quality, and campaign performance
Supporting financing inquiries, warranty inquiries, service requests, storage requests, and related business functions
Personalizing content, recommendations, and communications
Maintaining internal business, financial, compliance, service, transaction, and customer records
Detecting, preventing, and responding to fraud, security issues, misuse, or unlawful activity
Complying with legal, regulatory, accounting, tax, litigation, or reporting obligations
Protecting the rights, safety, property, and interests of our users, customers, employees, affiliates, and business

Use of Analytics, Automation, and AI-Assisted Technologies

We may use analytics tools, automation, artificial intelligence, machine learning, CRM intelligence, lead routing tools, and other technology-assisted systems to improve customer experiences, evaluate inquiries, personalize communications, support sales and service team workflows, improve operational efficiency, analyze market activity, and enhance our business operations.

These tools may assist with tasks such as lead management, inventory matching, service coordination, marketing analysis, customer service, fraud prevention, operational reporting, and internal workflow management. We do not intend to use these tools in a way that unlawfully discriminates against individuals or violates applicable privacy laws.

Use of Third-Party Services

We use third-party service providers and business partners to operate, maintain, analyze, advertise, and improve the Site and our services. These may include, but are not limited to:

Website hosting and development providers
Analytics platforms
Advertising and remarketing platforms
Social media platforms
CRM and lead management systems
Email and SMS communication platforms
Live chat and customer support providers
Marine listing and inventory platforms
Financing, insurance, warranty, logistics, service, storage, or closing partners
Payment, accounting, legal, compliance, and business operations providers
Cybersecurity, fraud prevention, and data storage providers

These service providers may collect, process, or access limited personal information as necessary to perform services on our behalf, support business operations, or provide functionality. Their use of information may also be governed by their own privacy policies and terms.

Advertising, Remarketing, and Tracking

We may use advertising platforms, including but not limited to Google, Meta/Facebook, Instagram, LinkedIn, and other digital advertising networks, to serve ads, measure performance, build audiences, retarget visitors, and understand campaign effectiveness.

These platforms may use cookies, pixels, device identifiers, hashed contact information, or similar technologies to provide advertising and analytics services. Depending on applicable law, some of these activities may be considered “sharing” personal information for cross-context behavioral advertising, even if we do not sell personal information for money.

We do not sell personal information for monetary compensation. However, we may share limited information with advertising partners and analytics providers to support marketing, measurement, remarketing, audience development, and similar business purposes, subject to applicable law.

You may be able to limit certain tracking through browser settings, device settings, cookie controls, or advertising platform opt-out tools.

Data Sharing and Disclosure

We may disclose or share personal information in the following circumstances:

Service Providers and Vendors

We may share information with vendors, contractors, consultants, platforms, and service providers who perform services on our behalf, such as hosting, analytics, marketing, CRM, advertising, communications, financing support, customer service, website development, cybersecurity, legal compliance, accounting, and business operations.

Affiliates and Related Entities

We may share information within the Bellhart Marine and Off The Hook Yachts family of companies, affiliated brands, parent companies, subsidiaries, divisions, DBAs, related entities, and future acquired businesses for business purposes, including customer service, lead management, marketing, financing, service coordination, storage coordination, brokerage support, direct vessel acquisition, operations, reporting, and customer relationship management.

This may include sharing information among marine sales, brokerage, financing, service, storage, technology, boat buying, boat sales, warranty, logistics, and affiliated marine businesses within the broader Off The Hook Yachts ecosystem.

Business Partners

We may share limited information with trusted business partners when reasonably necessary to respond to your inquiry, provide requested services, facilitate financing, coordinate service or repairs, assist with a purchase or sale, support storage or logistics, or deliver related marine services.

Advertising and Analytics Partners

We may share limited information with advertising, analytics, and marketing platforms to measure campaigns, improve ad performance, personalize content, build audiences, conduct remarketing, and understand how users interact with our Site and communications.

Legal, Compliance, and Protection Purposes

We may disclose information when we believe it is necessary or appropriate to:

Comply with applicable laws, regulations, court orders, subpoenas, or legal process
Respond to lawful requests from government, regulatory, or law enforcement authorities
Protect our rights, property, users, customers, employees, affiliates, or business partners
Prevent fraud, security threats, unauthorized activity, or misuse of our services
Enforce our agreements, policies, or terms
Defend against legal claims or investigate potential violations

Business Transfers

In the event of a merger, acquisition, financing transaction, restructuring, reorganization, bankruptcy, sale of assets, purchase or sale of a business unit, corporate transaction, or similar event, personal information may be disclosed, transferred, or assigned as part of that transaction, subject to applicable law.

No Sale of Personal Information for Money

We do not sell personal information in exchange for money. However, as noted above, certain advertising, analytics, and remarketing activities may be considered a “sale,” “sharing,” or targeted advertising activity under some state privacy laws. Where required, we will provide applicable opt-out rights.

Data Security

We implement commercially reasonable technical, administrative, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. These safeguards may include SSL encryption, access controls, vendor management, secure systems, and internal policies.

However, no method of transmission over the internet, method of electronic storage, or security system is completely secure. We cannot guarantee absolute security, and users provide information at their own risk.

Data Storage and Retention

Your information may be stored on servers, systems, platforms, and databases located in the United States or other jurisdictions where our service providers operate.

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, operate our business, provide services, maintain customer and transaction records, comply with legal, accounting, tax, regulatory, and reporting obligations, resolve disputes, enforce agreements, prevent fraud, and protect our rights and interests.

Retention periods may vary depending on the type of information, the nature of our relationship with you, legal requirements, business needs, and operational requirements. We may retain certain information, such as opt-out records, suppression lists, transaction history, service records, storage records, or compliance records, for longer periods where necessary or legally required.

Children’s Privacy

Our Site and services are not directed to children under the age of 13. We do not knowingly collect personal information from individuals under 13. If we learn that we have collected information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information.

Cookies and Your Options

Cookies are small digital files stored in your browser or device. They help us remember preferences, improve website performance, analyze usage, measure advertising effectiveness, and support marketing and remarketing.

We may use:

Essential cookies necessary for website functionality
Analytics cookies to understand website traffic and performance
Advertising cookies and pixels to support remarketing and campaign measurement
Preference cookies to improve user experience
Security cookies to help detect fraud or protect the Site

You may disable or limit cookies through your browser settings. Please note that disabling cookies may affect certain Site functionality.

Third-party advertising and analytics providers may also offer their own opt-out options. You may be able to manage personalized advertising preferences through Google, Meta, and other advertising platforms.

Communications

Email Communications

We may contact you by email in response to inquiries, form submissions, transactions, requests, service needs, financing inquiries, event registrations, or other communications. We may also send marketing emails, newsletters, inventory updates, service updates, offers, event invitations, and other promotional communications where permitted by law.

You may opt out of marketing emails at any time by using the unsubscribe link included in the email or by contacting us at legal@offthehookys.com. Please note that even if you opt out of marketing communications, we may still send non-marketing communications related to transactions, inquiries, service requests, storage requests, legal notices, or account-related matters.

SMS Privacy Policy and Text Messaging Terms

By providing your phone number to Bellhart Marine, you agree and acknowledge that Bellhart Marine, Off The Hook Yachts, and their affiliated brands, service providers, or representatives may send text messages to your wireless phone number for purposes including responding to inquiries, providing customer support, scheduling appointments, following up on buying or selling requests, service coordination, storage coordination, financing inquiries, event updates, and related business communications.

Message and data rates may apply. Message frequency may vary. Consent to receive SMS messages is not a condition of purchase. You may opt out of SMS communications at any time by replying “STOP.” For assistance, you may reply “HELP” or contact us at legal@offthehookys.com.

No mobile information will be shared with third parties for their own marketing or promotional purposes. Information sharing with subcontractors or service providers in support of customer service, communications, operations, or other permitted business purposes is permitted. Text messaging originator opt-in data and consent will not be sold or shared with third parties for their own marketing purposes.

Email Subscription Terms

If you choose to subscribe to any of our email lists, submit a form, request information, or otherwise opt in to receive communications, you acknowledge and agree that your contact information may be used by Bellhart Marine, Off The Hook Yachts, and their affiliated companies, parent companies, subsidiaries, divisions, brands, related entities, and future acquired businesses to send relevant updates, offers, inventory information, financing information, service information, event notices, storage information, and marketing messages.

This may include communications from or about affiliated marine brands and services within the Off The Hook Yachts ecosystem, including boat sales, brokerage, boat buying, financing, service, storage, warranty, technology, and related marine offerings.

You may opt out of marketing emails at any time by following the unsubscribe instructions included in each message or by contacting us at legal@offthehookys.com.

Financing, Insurance, Warranty, Service, Storage, and Third-Party Services

If you inquire about financing, insurance, warranties, service contracts, logistics, vessel documentation, closing services, storage, repairs, maintenance, or other third-party services, we may share relevant information with affiliated or third-party providers to respond to your request or facilitate the requested service.

Financing-related products and services may be subject to additional privacy notices, terms, disclosures, credit application requirements, or regulatory obligations. Submitting a financing inquiry does not guarantee approval, financing terms, or availability of any product or service.

Your Privacy Rights

Depending on your state of residence and applicable law, you may have certain rights regarding your personal information. These rights may include the right to:

Request access to personal information we maintain about you
Request correction of inaccurate personal information
Request deletion of certain personal information
Request information about categories of personal information collected, used, shared, or disclosed
Opt out of certain targeted advertising, sales, or sharing of personal information, where applicable
Limit certain uses of sensitive personal information, where applicable
Appeal certain privacy request decisions, where required by law
Not be discriminated against for exercising applicable privacy rights

To submit a privacy request, contact us at legal@offthehookys.com.

We may need to verify your identity before fulfilling certain requests. We may also deny or limit requests where permitted by law, including where information is necessary to complete a transaction, comply with legal obligations, maintain business records, prevent fraud, protect security, or exercise legal rights.

State Privacy Notice

Certain U.S. state privacy laws may provide additional rights to residents of those states. Where applicable, we will honor rights provided under such laws.

Categories of personal information we may collect include identifiers, contact information, internet or electronic activity information, commercial information, approximate location information, professional or business-related information, inferred preferences, and other information you voluntarily provide.

Categories of sources may include you, your device, website activity, forms, advertising platforms, social media platforms, lead providers, affiliates, service providers, and business partners.

Categories of third parties with whom information may be shared include service providers, advertising and analytics partners, affiliates, business partners, financing or service providers, legal and compliance advisors, and government authorities where required.

We do not knowingly sell personal information for monetary compensation. We may share limited information for advertising, analytics, remarketing, and cross-context behavioral advertising purposes where permitted by law. Residents of certain states may have the right to opt out of such sharing.

CAN-SPAM Compliance

In compliance with the CAN-SPAM Act, we:

Do not use false or misleading email header information
Do not use deceptive subject lines
Identify messages as advertisements when legally required
Include a valid physical mailing address where required
Provide a clear method to opt out of marketing emails
Honor opt-out requests within the time required by law
Monitor third-party email marketing providers where applicable

You may unsubscribe from marketing emails by using the unsubscribe link included in our emails or by contacting us at legal@offthehookys.com.

Fair Information Practices and Data Breach Notification

We take privacy and data protection seriously and strive to follow generally recognized fair information practices. In the event of a data breach affecting personal information, we will take reasonable steps to investigate, mitigate, and provide notices to affected individuals, regulators, or other parties as required by applicable law.

International Access and Processing

This Site is intended primarily for users located in the United States. We do not intentionally market to or target residents of jurisdictions requiring heightened privacy protections unless otherwise expressly stated.

If you access the Site or provide information from outside the United States, you acknowledge that your information may be transferred to, stored in, and processed in the United States or other jurisdictions where our systems, affiliates, or service providers operate. Privacy laws in these jurisdictions may differ from those in your country of residence.

If applicable law requires additional rights or disclosures for users outside the United States, we will address such requests in accordance with applicable legal requirements.

Affiliate Network and Cross-Brand Use

Bellhart Marine operates within a broader marine-focused business ecosystem that may include affiliated brands, parent companies, subsidiaries, divisions, DBAs, related entities, technology platforms, financing providers, marine service providers, storage facilities, brokerage businesses, boat buying platforms, and future acquisitions.

Information collected through the Site may be used or shared across this ecosystem for legitimate business purposes, including customer service, lead routing, marketing, financing, service scheduling, storage coordination, inventory matching, operational reporting, CRM management, acquisition integration, and delivering relevant marine-related products and services.

This structure allows us to provide a more integrated customer experience across buying, selling, financing, servicing, storing, and owning boats.

Links to Third-Party Websites

The Site may contain links to third-party websites, platforms, social media pages, inventory platforms, financing providers, service providers, or business partners. We are not responsible for the privacy practices, security, content, or policies of third-party websites or platforms. Your use of third-party websites is subject to their own privacy policies and terms.

User-Generated Content and Public Interactions

If you post comments, reviews, testimonials, social media content, or other public-facing content related to Bellhart Marine or its affiliated brands, that information may be visible to others. We may use publicly available comments, reviews, testimonials, or social media interactions for business, marketing, or customer service purposes where permitted by law.

Do Not Track Signals

Some browsers may transmit “Do Not Track” signals. Because there is no uniform industry standard for responding to such signals, our Site may not respond to all Do Not Track signals. You may use browser settings, cookie controls, and advertising platform tools to manage certain tracking preferences.

Changes to This Policy

We reserve the right to update, modify, or replace this Privacy Policy at any time in our sole discretion. Changes will be posted on this page with an updated revision date. Material changes may be communicated through the Site or other appropriate means where required by law.

Your continued use of the Site after any changes are posted means you acknowledge the updated Privacy Policy.

If you have questions about this Privacy Policy, wish to submit a privacy request, or need to contact us regarding your personal information, you may contact us at:

Bellhart Marine
6821 Market St, Wilmington, NC 28405

Email: legal@offthehookys.com
Phone:(910) 452-7878